Daewoo Forklifts Texas
Start-up of the forklift business
In the late 1960s, Korea encouraged a nationwide expansion of the industrial machinery industry. During that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. started to bring in forklifts which are assembled and sell them to big business organizations, the armed forces and state-run corporations. In the year 1976, Korea Machinery Co., Ltd. merged with Daewoo Heavy Industries Ltd. The company established service and sales outlets all over the country and, after a few years, opened its very own forklift production plant. Product development and quality improvement through constant technical training were the main focus of the plant.
Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift business went as high as 90%. By the 1980s, the sales of the company increases and technological improvements had drawn the interest of Caterpillar Industrial Inc., an American company. The two companies entered a joint-venture project during the early 1980s to deal with competition faced by Caterpillar within the United States forklift market. Daewoo's forklift sales skyrocketed and a new plant was constructed during the year 1984. Daewoo Heavy Industries Ltd. was then in a position to manufacture forklifts intended for export. During the early 90s, Daewoo went international with a worldwide sales network. New models were developed as an independent brand utilizing Korean technology.
Development of new models
Developed in the year 1998 was the G5 series, the very first series of proprietary models. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. A lot of durability and performance tests have validated the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of main components. These centers have obtained worldwide respect.
Well-known for its low impact on the environment and operator comfort is the G5 series. The G5 is recognized all over the world for being operator friendly, durable and reliable. The series rated high among customers in after sales, large-scale surveys as part of a consumer-oriented marketing approach for these models.
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